Give. And You Shall Receive.

By Connie Glover on 23 December 2016 - 3:26

“What are you getting for Christmas?” It’s a common question asked before the holidays, particularly to children, but to adults, too. And as of December 26, “Was Santa good to you?” My brother and I used to have a funny exchange each year. He would say, “What’d you get this year? Cuz, you know, it’s….

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Why Now, Not Then?

By Connie Glover on 14 November 2016 - 6:15

“No additives and no preservatives!” “Made in the USA!” “Only natural ingredients!” We’re all familiar with advertising angles such as these, and they are becoming more and more ubiquitous across print, digital and TV. That’s fine. I’m all for food made with real ingredients and promoting products that are made here in our own backyard…..

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Cause Marketing: Dos and Don’ts for Creating Ads With a Purpose

By Connie Glover on 31 March 2016 - 9:28

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. With so many companies coming around to the notion of “doing well by doing good”—a phrase that was coined at the advent of the “green” movement and made mainstream….

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Jobs vs. Work

By Connie Glover on 29 October 2015 - 7:36

In good economic times or bad, the word “jobs” always seems to be a main topic of conversation, blogs, and political debates. Politicians promise “the creation of jobs.” Many have “lost their job” and now need to “find a job.” Linkedin, which started off as a business networking site, now serves as a “job board.”….

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When it comes to The Donald, does brash and bold ‘Trump’ politically conscious?

By Connie Glover on 15 September 2015 - 11:49

Love him or hate him, there are a few things that Donald Trump is accomplishing with his approach to his presidential campaign: People are paying attention. And people are giving him attention. It might be positive, as in attending his speeches or following his twitter account.  It might be negative, as in picketing his speaking….

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Nice guys may not finish last, but they might put themselves at risk: How to protect your business and when you should be not-so-nice.

By Connie Glover on 19 November 2014 - 5:39

Throughout my career, I’ve tried really hard to not succumb to the old adage “Nice guys finish last.” And by “nice” I also mean ethical, dependable, willing, and honest. I never wanted to believe that rising to the top meant stepping on others along the way. I’ve seen it happen both ways: I have known….

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Environmental Unconsciousness

By Connie Glover on 3 August 2010 - 5:47

I’ve lived in Charlottesville, VA for about 3 1/2 years, and most people that live here, have gone to school at University of Virginia, or have visited find that this is a really pretty city. I agree, but I must say, it’s also pretty trashy! And I mean that in a literal sense. There is….

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Social Media: Listen. Learn. Respond. Repeat.

By Connie Glover on 9 May 2011 - 1:55

“It’s no longer about who you know. It’s about who knows you.”~Connie Glover After TIME magazine featured Mark Zuckerburg on their cover as the 2010 Man of the Year, Fast Company magazine followed with an article about the power of Facebook as part of an overall marketing strategy.  “By any measure, 2011 is the year….

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If the Shoe Fits, Wear It

By pilar on 11 February 2011 - 1:52

My friend Terri Thornsvard has an enviable job as a docent at the Madison, Wisconsin Museum of Contemporary Art.  She recently wrote a blog that I thought could be applied to branding. “I joke a lot about shoes —especially my Louboutins (which incidentally I do not have). I have 3 daughters and I have told….

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