By The Book

Members of the CMarie Marketing Studio, including seven-time published author, Amy Lemley, come together with the goal of getting people to “buy your book.”

Our unique three-pronged book promotion approach includes:

  • Corporate Outreach: Your book as your business card―promoting it to companies and organizations that would use it for internal training and development or to engage the author in custom executive education or consulting.
  • Teaching Future Leaders: Introducing your book to professors in MBA programs or B-schools who would include it as a learning tool in their curriculum.
  • Off the Shelf: Attention-getting media and press releases result in worldwide visibility, and radio, television, and print publication interviews, as well as increased opportunity for speaking engagements.

Buy These Books

The End of Diversity As We Know It: Why Diversity Efforts Fail and How Leveraging Difference Can Succeed

“The time has come to stop tip-toeing around diversity and embrace it as a true  business strategy that yields game-changing results.”~Martin N. Davidson, PhD

Martin Davidson challenges the traditional view of diversity in business, asking companies to consider how people’s differences can contribute to your organization’s success through his unique approach called Leveraging Difference™.

The cycle of Leveraging Difference is such: See Difference. Understand Difference. Engage Difference. Leverage Difference.  In his groundbreaking new book, released from Berrett-Kohler October 2011, Martin Davidson changes the way corporate leaders and H.R. professionals think about diversity: rather than treating it as an isolated problem to be solved, making it a powerful source of competitive advantage.

Buy The End of Diversity as We Know It: Why Diversity Efforts Fail and How Leveraging Difference Can Succeed at your favorite bookseller.

Crisis Leadership: From surviving to thriving before, during and after a crisis

A crisis demands leadership―not management, not handling, not spin.

Leading in crisis requires a different frame of mind and a different type of response.

A crisis is an opportunity.

Co-authored by Erika Hayes James, PhD and Lynn Perry Wooten, PhD, this book takes business leaders through the complete crisis lifecycle, From surviving to thriving before, during and after a crisis. The book is used in corporate training programs, MBA classes on organizational development and crisis management, and has earned the authors various speaking engagements, like the Association for Financial Professionals 2010 Annual Conference.
Simply Forward

Simply Forward: The ART of leading from behind

“The average adult in the USA makes about 35,000 decisions each day. With each decision people will either choose help themselves or help the company. That means if you have 100 people working for your company there are 350,000 decisions made every day that could either move your company forward or backward. How many of those decisions will move the company forward?~ Mark Glover

What makes you the boss? Mark Glover asks this question in the first chapter of his book, Simply Forward: The Art of Leading from Behind. His perspective on leadership differs from other authors’ because his vantage point in many of the companies where he has worked is not from the boardroom or the executive suite, but from the other end of the company–in the offices and on the factory floors.The title of his book, Simply Forward, seemed to be all too perfect for describing something as simple and genuine as leading people. It is based on what he has witnessed in businesses from the automotive plants in the United States to the building products companies of Eastern China. He thinks business has become too complicated and he believes that if each person’s role is valued equally in the company, the Navigator, the Driver, and the Transmitter, every decision made by each person will help move the organization Simply Forward.

Mark’s book is being released chapter by chapter on his web site. Free PDF downloads available here.

Sustainability, Innovation, and Entrepreneurship

In this book, Andrea “Andy” Larson, PhD, offers students and instructors the opportunity to analyze businesses whose products and strategies are designed to offer innovative solutions to some of the 21st century’s most difficult societal challenges. A new generation of profitable businesses is actively engaged in cleantech, renewable energy, and financially successful product system design and supply chain strategies that attempt to meet our economic development aspirations while addressing social and ecological challenges.

Download the entire textbook, or selected chapters. Background educational materials for instructors and students, business case studies, and teaching notes are also available from the author.