All Posts in Social Media

September 15, 2015 - No Comments!

When it comes to The Donald, does brash and bold ‘Trump’ politically conscious?

AP_donald_trump_Jef_150616_16x9_992Love him or hate him, there are a few things that Donald Trump is accomplishing with his approach to his presidential campaign:

  1. People are paying attention. And people are giving him attention. It might be positive, as in attending his speeches or following his twitter account.  It might be negative, as in picketing his speaking events or removing him or his events from sponsorship or television.
  2. Other political candidates are talking about issues that were uncomfortable for them to address in the past, such as the U.S.’s immigration policy.
  3. He has a prominent place at the debates, front and center.
  4. He is receiving a lot of free press, which is contributing to number 1. on this list.

The Trump brand, both the Donald Trump persona as well as his business brand are well known worldwide, in part because he has always maintained this brash, bold, in-your-face style. And this has served him well for his celebrity and in doing business. But will it serve him well as he attempts to become elected to the highest office in the land—the President of the United States?

I have been interviewed and contributed a book chapter on the topic of The 3 Cs of Personal Branding, with the 3 Cs being: consistent, comprehensive, and concise.  I think Mr. Trump is being all of these: He is certainly consistent in his presentation and his stance on certain issues. He is comprehensive in explaining how he will accomplish each of his plans. Concise? Well, he certainly doesn’t mince words, and he can make his point very plainly. In comparison to many politicians, he can be considered concise.

But I think for the purposes of determining whether his personal brand will be considered presidential come November 8, 2016, I may need to add an additional 3 Cs: conscious, controlled, and classy.

Conscious: In the title of this piece, I chose the phrase “politically conscious” rather than “politically correct.” Mr. Trump can still be himself—the good, the bad, and the ugly—and also be conscious of…well…people’s feelings. Latinos and women make up a large part of the voting public. He wants to be their President. For every minute he’s having to defend remarks made in an unconscious state, he isn’t speaking about solving our country’s problems.

Controlled: You know that old saying, “Think before you speak?” We all have to practice it in our personal lives and in our work places. The more visible we are, the more conscious and controlled we have to be about what we say. Especially now, when one misstep will appear on the social media platforms in seconds and remain there forever. When Mr. Trump says, “I don’t have time to be politically correct (or conscious),” I would say, “Make time, because you’re wasting time defending politically unconscious remarks.”

Classy: Classy in this context means gracious, grateful, respectful.

I have actually met Donald Trump, and had an intimate, one-on-one conversation with him for about 15 minutes. During that encounter, I wasn’t focused on his hair, or his bigger-than-life persona, or loud, ridiculous remarks. There wasn’t any of that. He was actually conscious of his conversation with me and me only, controlled and thoughtful in what he was asking and saying, and totally classy. That’s the guy I want to see show up in this presidential campaign. That’s the Trump brand that can help him be as successful in the political arena as in the business world.

 

May 9, 2011 - No Comments!

Social Media: Listen. Learn. Respond. Repeat.

“It’s no longer about who you know. It’s about who knows you.”~Connie Glover

After TIME magazine featured Mark Zuckerburg on their cover as the 2010 Man of the Year, Fast Company magazine followed with an article about the power of Facebook as part of an overall marketing strategy.  “By any measure, 2011 is the year Facebook must be taken seriously by each and every brand. Not because of what it's worth as a company, but because of how that valuation reflects the potential impact of Facebook on every industry including entertainment, advertising and sales of all types.”

But while I will always answer the question, “Do I really need to do social media with my business?” with a resounding “Yes!”, you must commit. Worse than not including social media in your  marketing mix, is setting it up, and then not being consistently and frequently engaged.  Because marketing is no longer about “telling” your customers what you think they should know; it’s about being actively involved in a conversation.

Social media allows you to listen to what your customers are saying, about you, about your products, and about your competitors. More often than not, when they ask you a question they are really telling you something. And the more you respond to their comments and inquiries, the more you appear to really care about what your customers want. It’s almost like free market research!

This from the Razorfish Digital Outlook Report “Current media mix models are falling down; they are based on older research models that assume media channels are by and large independent of one another. As media consumption changes among consumers, and marketers include more digital and disparate channels in the mix, it is more important than ever to develop new media mix models that recognize the intricacies of channel interaction. Since online media is often linked closely with other media (TV can drive search, search can drive magazine usage and so forth) we need to  adopt new ways of measuring to account for the true complexity of media in the digital age.”

For small businesses in particular, there may still be room for radio, tv, and newspaper ads. But paid media is still just that―paid.  Read more

April 29, 2012 - No Comments!

Social Media as Healing

Over the past several years I have become, what I like to think, an expert in social media. I teach classes, consult with small businesses, develop brands, and launch books using integrated digital media strategies. I’ve been very focused on using it as a vehicle for helping people and businesses optimize their success. And I’ve never really been involved in social media as a fun, personal thing, with the exception of Facebook a little bit. Everything I’ve done with Facebook, twitter, and Linkedin has been with a very specific purpose.

Until now.

My sister-in-law, Manira “Sam” David, was recently diagnosed with advanced stage breast cancer. Of course it was such a shock to our whole family, and to all those close to her. If you’ve ever had a trauma such as this happen to a family member or friend, you know the series of emotions that pass through your mind and heart very quickly: concern, confusion, anger, more concern, fear, helplessness.

And you ask yourself the questions: What do I do? How can I help? When should I call? What’s happening? You don’t want to call if she doesn’t feel up to talking, or if a lot of others are calling, too. If you’re in a different city, like I am, then you can’t go visit, or sit with her during a chemo treatment.

From Day 1, Sam started posting her progress and news about her treatments and doctor visits on Facebook. Read more