We have developed and implemented a three-tiered strategy to Martin as a personal brand, his unique approach to diversity, called Leveraging Difference™, and his upcoming book on the topic, The End of Diversity As We Know It: Why Diversity Efforts Fail and How Leveraging Difference Can Succeed.
- Development and management of award-winning web site, www.leveragingdifference.com.
- Management of all social media marketing and press posts.
- Research on relevant industry topics to suggest for blog topics and press comments.
- Secure, contract, and organize speaking and consulting engagements.
- Promotion of new upcoming book, beginning Spring 2011
